SoraFine or LabFine? The Question I Get on Every Single Live

On almost every live sale, somebody types the same question in the comments: "Bhaiya, SoraFine better hai ya LabFine?"

And honestly, my answer is always another question. Where are you wearing it?

I have spent six years in this jewellery business before we started RANGREZ, and one thing I have learnt is that most people don't regret buying jewellery. They regret buying the wrong jewellery for the moment. The heavy ring that never leaves the box. The simple chain that looked too plain at a cousin's sangeet. So let me explain this the way I explain it on live.

SoraFine is the one you forget you're wearing

SoraFine is our premium Italian line, finished in 18K gold-tone. It's the ring you put on before the morning metro and only notice again at night when you're washing your hands. Signet rings, thin bands, sleek chains, small studs. Nothing loud, but it always looks put together.

It's made for real life: office, college, a long day of running around, a flight home. And because we know you'll wear it every single day, SoraFine comes with a Lifetime Warranty on the plating. If you wear something daily, you should not have to worry about it.

If you're new to SoraFine, start with the Corinne Ring Set. For men, the Classic Signet Ring and the Box Link Chain go with everything from a shirt to a kurta.

See the full SoraFine collection →

LabFine Crystal is the one people ask you about

You know that moment at a wedding when an aunty holds your hand and says, "Ye kahan se liya?" That's a LabFine moment.

LabFine Crystal is our statement collection. Big, bright crystals made in a lab and cut to throw light from every side: cocktail rings, halo studs, pieces with real colour. Let me be straight with you, these are not diamonds and we will never call them that. They are crystals, made to sparkle hard and look rich, at a price that doesn't need a family meeting.

These pieces come out for shaadis, Diwali parties, date nights and every photo you know will end up on Instagram. They come with Lifetime Care: 6 months of full cover, and free stone shine care for as long as you own the piece.

The ones customers keep coming back for: the Trinity Three-Stone Ring, the Diana Halo Ring, the Rebecca Pink Studs and the Petalia Floral Studs.

See the full LabFine Crystal collection →

So which one should you buy?

Here's the quick test I give on live. Picture the exact place you'll wear it.

If you see a desk, a classroom or an airport, take SoraFine.
If you see a mandap, a dance floor or a dinner table with candles, take LabFine Crystal.

Buying a gift and not sure? SoraFine is the safe, everyday gift she'll actually wear. LabFine is the gift she'll remember and show off.

Honestly, most of our regular customers end up with both. One SoraFine piece that never comes off, and one LabFine piece waiting in the box for the next big day.

A little care goes a long way

Jewellery goes on last, after perfume and lotion, not before. Take your LabFine pieces off before a bath or the gym. Give everything a quick wipe with a soft cloth and keep each piece in its own pouch so they don't scratch each other. That's really all it takes.

And if a LabFine stone ever starts looking dull, don't throw it in a drawer. Write to us at support@therangrez.com and we'll clean it for free.

Still confused? Come ask me

We go live on Instagram, Facebook and YouTube every Tuesday, Thursday and Saturday. Drop your question in the comments, show us your outfit, and we'll tell you honestly what will look good on you, even if that means the cheaper piece.

Every order ships free across India, comes with 7 days easy exchange, and you get 10% extra off when you pay online.

See you on the next live.
Firoz, RANGREZ